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VIDYASAGAR UNIVERSITY
FACULTY INFORMATION SYSTEM

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Name Dr. Sudin Bag
Designation Associate Professor
Department Name BUSINESS ADMINISTRATION
Office Phone No +91 3222 298-416 / Centrex Extn. 416
Email ID sudinmba@mail.vidyasagar.ac.in
Mobile No 9239473056
Personal Website
Address Dept of MBA, Vidyasagar University , Midnapore - 721102
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Educational Qualification              
Degree NameInstituteYear of passing/awarded
Ph.DCalcutta University2015
SETW.B.C.S.C2010
M.B.MThe Calcutta University2008
NETUGC2008
M.ComThe University of Burdwan2005
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Title of the Ph. D. Thesis Impact of Belief, Motivation and Attitude on Consumer Pre-purchase behaviour in West Bengal (A Case of Mat Industry)
Career Profile / Teaching Experience        
Assistant professor (Stage-2), Department of Business Administration, Vidyasagar University since 28th March, 2016
Assistant Professor, Department of Business Administration, Vidyasagar University since 28th March, 2012.
Lecturer, BBA ( Hons.), Tarakeswar Degree College affiliated to The University of Burdwan from 18.08.2009 to 26.03.2012.
Guest lecturer, ICFAI University Learning center, Howrah.
Specialization/Research Area
Field of SpecializationResearch Area/ Areas of Interest
Marketing
Finance
Consumer Behaviour
Retailing
Entrepreneurship
Course/ Subject Taught 
Corporate Governance and Corporate Social Responsibility
General Marketing
International Marketing
Industrial Marketing
Service Marketing
Retail Marketing
Marketing Research
Management Of Change
Rural Marketing
Consumer Behaviour
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Publications in Journal / Book / Book Chapter / Magazines / Newspaper
International Publication
TitlePublished inPublished onPublished byRole 
Which Effective Linkage Exist Between Work Performance And Employee Satisfaction: Mediating Role Of Perceived Career Opportunities In Hotel IndustryICESSER 1st International Congress, Ankara-Turkey, 1;1-182021SOCRATES JOURNAL  Impact Factor:
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The Role of National Rural Health Mission in Improving Quality of Rural HealthVidyasagar University Journal of Economics (UGC CARE) Vol. XXIII,98-1062020Vidyasagar University, Department of Economics  Impact Factor:
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Assessing service quality in higher education: a study in Indian public universitiesShodh Sanchar Bulletin (UGC CARE), Vol. 10, No. 38, pp. 70-78,2020Shodh Sanchar Bulletin  Impact Factor:
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An Empirical Analysis on Image of Marketing for Promotion of Cultural Tourism Destinations: A Study from Select Destinations in West BengalTEST engineering & Management (SCOPUS) Vol. 83, Issue May – June 2020 pp.8613 – 86252020TEST engineering & Management  Impact Factor:
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Corporate Social Responsibility and Its Overall Effects on Financial Performance: Empirical Evidence from Indian CompaniesJournal of African Business, ABDC & SCOPUS, pp, 1-17,2020Routledge (Taylor and Francis)  Impact Factor:
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Behavioral intention of “digital natives” toward adapting the online education system in higher educationJournal of Applied Research in Higher Education, SCOPUS,2020Emerald  Impact Factor:
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AN EVALUATION OF SMES BEHAVIOUR TOWARDS GREEN COMPUTING PRACTICES AS SUSTAINABLE POLICY IN KOLKATAInternational Journal of Research and Analytical Reviews (IJRAR), Volume 6, Issue 2,E-ISSN 2348-1269, P- ISSN 2349-5138 pp-187-1992019IJRAR  Impact Factor:
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Non-Performing Assets a Biggest Challenge in Banking Sector- a comparative Study between India and Bangladesh Banking SectorJournal of Management Studies,Vol. 03, November 2017, issue 04, ISSN-2395-1656, pp 620-6242017ICTACT  Impact Factor:
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BUYING BEHAVIOUR OF YOUNG PLAYERS TOWARDS BRANDED SPORTS EQUIPMENTS IN KOLKATAINTERCONTINENTAL JOURNAL OF MARKETING RESEARCH REVIEW;VOLUME 4, ISSUE 1, pp-1-112016ICMRR  Impact Factor:
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Consumer Behavior Towards Green Marketing: An Empirical StudyInternational Journal of Multidisciplinary Research;Vol.4 (4);pp. 290-299)2014Zenith International Research & Academic Foundation (ZIRAF)  Impact Factor:
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Preference of location and factor associated with purchase of semi-durable product with special reference to Mat in West BengalInternational Journal of Engineering, Business and Enterprise Applications (IJEBEA),5(2), June-August, 2013, pp. 187-191.2014IJEBEA  Impact Factor:
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Preference of location and factor associated with purchase of semi-durable product with special reference to Mat in West BengalInternational Journal of Engineering, Business and Enterprise Applications (IJEBEA, 5(2), pp. 187-191)2013International Association of Scientific Innovation and Research (IASIR)  Impact Factor:
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“Corporate Sustainability in India: Issues and Challenges”Pp.154-159, vol-02 issue-01,March, 2013,(ISSN No.: 2319-9059)2013Trade and global Business Perspective,Pezzottaite Journals.  Impact Factor:
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“Four P’s Compass model in new Paradigm of Marketing Mix ”Pp.237-241,vol-02 issue-1,March 2013,(ISSN: 2279-0977)2013International journal of Applied Service Marketing Perspective,Pezzottaite Journals.  Impact Factor:
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“Kolkata Metro Railway and Customer Satisfaction: An Empirical Study”Pp. 165-176,Vol.2, Issue 3, March 2012(ISSN: 2331-5780).2012Zenith International journal for Multidisciplinary Research,Zenith International Research & Academic Foundation (ZIRAF)  Impact Factor:
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“ Factors Influencing Rural and Urban Consumers Buying Behaviour- A Comparative Study on Mat in Hooghly District (W.B.)”Pp.74-81, Vol.1, No.1, March 2012, (ISSN No.2277-6788)2012International Journal of Marketing , Financial Services & Management Research,Indian Research Journals, Haryana (India).  Impact Factor:
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National Publication
TitlePublished inPublished onPublished byRoleDetails
Determinants of Investment Decision in Residential Property - An Empirical Analysis: Evidence from Kolkata, IndiaOur Heritage Journal, Vol-68-Issue-1, pp 4882-48962020Our Heritage Journal  Impact Factor:
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A Study on Online Shopping Behavior in Kolkata, West BengalOur Heritage Journal, Vol-68-Issue-1, pp 7738-77512020Our Heritage Journal  Impact Factor:
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“Green Marketing, A New Paradigm –An Empirical Study of Indian Companies”Pp. 107-115, Vol.1,No.4,December 2012 ( ISBN No.97881-924140-3-4)2012Department of Business Administration, (SIT) Siliguri in collaboration with School of Management Science, WBUT.  Impact Factor:
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“Rural Tourism and Its Affect on Rural Economic Development-Indian Perspective”Pp.893-905,Vol.1,No.4, December.2012 (ISBN No.97881-924140-3-4)2012Department of Business Administration, (SIT) Siliguri in collaboration with School of Management Science, WBUT.  Impact Factor:
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Regional/Local Publication


Book Published
Title of the BookPublished byPublished onRoleDetails
Circular Economy and EngineeringSpringer Nature Switzerland AG2020Chapter Contributor title "Nexus Between Sustainable Development and CSR—An Empirical Study on Indian Nationalized Banks” Indexing:
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Competitive Strategies in Emerging MarketsMcGraw Hill Education India2018Chapter Contributor title "Financial inclusion: An Emerging Financial Strategy for Banking Sector Reforms in India" Indexing:
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Perspectives of Business and Finance: CSR & Make in IndiaShriyanshi Prakashan2017Chapter Contributor title "? Sustainability of Traditional verses Social Media Advertising- A comparative Study" Indexing:
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India’s Economic Development- Some Issues and ChallengesKumud Publication2016Chapter Contributor title " Indian Service Sector: A new Paradigm of Economic Growth" Indexing:
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Consumer Behaviour on Consumer Durables (A Case of Mat Industry)LAMBERT Academic Publishing2016Sole Author Indexing:
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Dynamic Evolution of Management ParadigmVidyasagar University2016Joint Editor Indexing:
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Book Chapter Published
Ph. D. Thesis Guidence
Ongoing / Submitted Ph. D. Thesis
Scholar NameThesis TitleCo SupervisorStatusDate
Mr Arun NayekImpact of National Rural Health Mission on Quality of life- An Empirical Study in WestBengal Ongoing 
Ms. Payel AichEMPLOYEE SATISFACTION INDEX IN DELUXE HOTELS OF INDIA – A STUDY OF HRACC LISTED FIVE STAR HOTELS Ongoing 
Mr. Tamal ChatterjeeA study on Consumer Behaviour towards Retail Marketing Ongoing 
Md. Aminul IslamAssessing the Service Quality in Higher Education: A Comparative Study in Indian and Bangladesh Universities Ongoing 

Project Work

Ongoing Project Works
Project titleWorked asFunding AgencyAmount in Rs.Duration in yearsPeriod
Year to Year		Status
Will the Experience of COVID-19 Lockdown period bring about A paradigm Shift in the Teaching Learning Process in Higher Education in India? A Study Based on West BengalCo-DirectorIndian Council of Social Science Research2000000 year and 6 months20212021


Association with Professional Bodies
Type of Professional ActivityPeriod
Life Member, All India Accounting Association (AIAA), Kolkata2012
Life Member, International Business Studies Academia (IBSA), Durgapur2012
Conference /Seminar/Workshop Attended/Organised

Conference /Seminar/Workshop Attended

Title of the Seminar/Conference/WorkshopDateRoleHeld at and Organiser
DEMSME 2021 Conference2021Paper PresenterSchool of Business Administration in Karvina, Silesian University in Opava.
UGC Sponsored Refresher Course in Environmental Studies2021ParticipantHRDC, University of Calcutta
ICESSER 1ST INTERNATIONAL CONGRESSON EMPIRICAL SOCIAL SCIENCES, ECONOMY, MANAGEMENT ANDEDUCATION RESEARCHES2021Paper PresenterMAY 29 – 30 , 2021 ANKARA- TURKEY
Two Week Faculty Development Program on “Research Methodology”2020ParticipantsJointly organized by Guru Angad Dev Teaching Learning Centre (A center of MHRD under PMMMNMTT) and IAA (South Bengal Branch)
International Faculty Development program on Digital learning with Multidisciplinary Approaches (DLMA)2020ParticipantsJSS Academy of Technical Education, Noida,
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Conference /Seminar/Workshop Organised

Title of the Conference/Seminar/WorkshopDateRole in the EventFunding Agency
Recent Innovations in Managemnet, Accounting, Business and Entrepreneurship2017Organising Secretary UGC & NABARD
Dynamic Evolution of Management Paradigm2016Joint Secretary, Organising CommitteeUniversity Grand Commission
Changing Dimensions of Management Practices in India, Department of Business Administration,Vidyasagar University, Midnapore, West Bengal on March 22-23, 20132013Member of Organising CommitteeUGC
Corporate Success, Sustainability and Social Consciousness –Recent Advances in Thoughts and Practices2013Member of Organising CommitteeUGC
Awards
Award NameAwarded ByDate
Best Faculty Award-2019Indian Academic Researchers Association, Tiruchirappally, Tamilnadu2019
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Last Activity : 03-06-2021