VIDYASAGAR UNIVERSITY
FACULTY INFORMATION SYSTEM

(Self declared document)


	Name		Dr. Sudin Bag
	Designation		Associate Professor
	Department Name		BUSINESS ADMINISTRATION
	Office Phone No		+91 3222 298-416 / Centrex Extn. 416
	Email ID		sudinmba@mail.vidyasagar.ac.in
	Mobile No		9239473056
	Personal Website
	Address		Dept of MBA, Vidyasagar University , Midnapore - 721102
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Educational Qualification

Degree Name

Institute

Year of passing/awarded

Ph.D

Calcutta University

2015

SET

W.B.C.S.C

2010

M.B.M

The Calcutta University

2008

NET

UGC

2008

M.Com

The University of Burdwan

2005

Title of the Ph. D. Thesis

Impact of Belief, Motivation and Attitude on Consumer Pre-purchase behaviour in West Bengal (A Case of Mat Industry)

Career Profile / Teaching Experience

Associate Professor, Department of Business Administration, Vidyasagar University Since 28th March, 2024

Assistant Professor (Stage-3), Department of Business Administration, Vidyasagar University Since 28th March 2021

Assistant professor (Stage-2), Department of Business Administration, Vidyasagar University since 28th March, 2016

Assistant Professor, Department of Business Administration, Vidyasagar University since 28th March, 2012.

Lecturer, BBA ( Hons.), Tarakeswar Degree College affiliated to The University of Burdwan from 18.08.2009 to 26.03.2012.

Specialization/Research Area

Field of Specialization

Research Area/ Areas of Interest

Marketing

Finance

Consumer Behaviour

Retailing

Entrepreneurship

Digital Marketing

Course/ Subject Taught

Marketing Management

Industrial Marketing

Service Marketing

Retail Marketing

Marketing Research

Rural Marketing

Consumer Behaviour

Sales and Distribution Management

Principles and practices of Management

Promotion Managemnet

Publications in Journal / Book / Book Chapter / Magazines / Newspaper

International Publication

Title	Published in	Published on	Published by	Role
Determinants of using online mode of teaching: Evidence from higher educational institutions	International Social Science Journal, 1-20	Jan, 2023	Wiley	First Author,Corresponding Author	Impact Factor: 0.27800 Indexing: SCOPUS, ESCI Article's Web Link: https://doi.org/10.1111/issj.12403
Intention of postgraduate students towards the online education system: Application of extended technology acceptance model	Journal of Applied Research in Higher Education, 15(2), 369-391	Jan, 2023	Emerald Publishing Limited	First Author,Corresponding Author	Impact Factor: 1.90000 Indexing: SCOPUS, ESCI Article's Web Link: https://doi.org/10.1108/JARHE-06-2021-0233
Virtual reality’s impact on destination visit intentions and the moderating role of amateur photography	Tourism Review, 79(2), 355-377	Jan, 2023	Emerald Publishing Limited	Co-Author	Impact Factor: 7.30000 Indexing: SCOPUS, ESCI Article's Web Link: https://doi.org/10.1108/TR-12-2022-0621
How do influencers moderate purchase motives? An application of SOR model to assess the effects of reviewers’ rating on online purchase	Journal of Promotion Management, 29(8), 1168-1197	Jan, 2023	Routledge	Co-Author	Impact Factor: 0.69000 Indexing: SCOPUS, ESCI Article's Web Link: https://doi.org/10.1080/10496491.2023.2216292
Relationship between creativity, adaptive selling, and sales performance: The moderating role of job satisfaction	Asian Academy of Management Journal, 27(2), 83-105	Dec, 2022	Universiti Sains Malaysia Press	Corresponding Author	Impact Factor: 1.30000 Indexing: SCOPUS, ESCI Article's Web Link: https://doi.org/10.21315/aamj2022.27.2.5
Effective linkages between women empowerment and economic development in India	International Journal of Business Excellence, 28(4), 430-450, ISSN: 1756-0047	Nov, 2022	Inderscience Publishers (IEL)	First Author	Impact Factor: 0.97000 Indexing: SCOPUS Article's Web Link: doi.org/10.1504/IJBEX.2022.127497
Investigating the Impact of Non-Performing Assets on Efficiency of Public Sector Banks in India	Review of Professional Management: A Journal of Management, 20(1), 34–47	Nov, 2022	New Delhi Institute of Management	Co-Author	Impact Factor: 0.01000 Indexing: UGC CARE Article's Web Link: DOI: 10.1177/09728686221099275
Key drivers of employee satisfaction and turnover intention: What role does perceived career opportunity play in Indian star-category hotels?	Forum Scientiae Oeconomia, 10(3), 189-207	Sep, 2022	Wydawnictwo Naukowe Akademii WSB	Co-Author	Impact Factor: 1.73800 Indexing: SCOPUS Article's Web Link:
Hindrances related to the coronavirus (COVID-19) crisis in the tourism sector in India	International Journal of Management Practice	Jul, 2022	Inderscience Publishers (IEL)	Co-Author	Impact Factor: 0.21800 Indexing: SCOPUS Article's Web Link: https://doi.org/10.1504/IJMP.2022.124587
Constituents affecting brand loyalty of sustainable beauty and personal care products	Marketing i menedžment innovacij	Jul, 2022	Sumy State University	Co-Author,Corresponding Author	Impact Factor: 0.10000 Indexing: SCOPUS Article's Web Link: doi:10.21272/mmi.2022.3-06
Intention of Students Towards Tech-Oriented Teaching-Learning Method: A Study of Undergraduate and Postgraduate Level	The Online Journal of Distance Education and e-Learning, 10(2), 228-239	Apr, 2022	TOJDEL	Co-Author	Impact Factor: 0.00000 Indexing: UGC CARE Article's Web Link:
Investigating The Impact Of Non-Performing Assets On Efficiency Of Public Sector Banks In India	Review of Professional Management: A Journal of Management	Jan, 2022	New Delhi Institute of Management	Co-Author	Impact Factor: 0.00000 Indexing: UGC CARE Article's Web Link: DOI: 10.1177/09728686221099275
Which strategies are appropriate for the fight against the worldwide coronavirus crisis?	International Journal of Indian Culture and Business Management	Jan, 2022	Inderscience	Co-Author	Impact Factor: 0.80000 Indexing: UGC CARE, Others Article's Web Link: 10.1504/IJICBM.2021.117476
Determinants of customer buying intention towards residential property in Kolkata (India): An exploratory study using PLS- SEM approach	International Journal of Business Innovation and Research (IJBIR)	Jan, 2022	Inderscience	Co-Author	Impact Factor: 0.83000 Indexing: SCOPUS Article's Web Link: https://doi.org/10.1504/IJBIR.2022.122969
Corporate social responsibility and its overall effects on financial performance: Empirical evidence from Indian companies	Journal of African Business, 23(1), 264-280, Routledge	2020	Routledge	First Author	Impact Factor: 3.10000 Indexing: SCOPUS, UGC CARE Article's Web Link: https://doi.org/10.1080/15228916.2020.1826884
Behavioral intention of “digital natives” toward adapting the online education system in higher education	Journal of Applied Research in Higher Education. 14(1), 16-40	2020	Emerald Publishing Limited	First Author	Impact Factor: 1.90000 Indexing: SCOPUS, UGC CARE Article's Web Link: https://doi.org/10.1108/JARHE-08-2020-0278
Behavioral intention of “digital natives” toward adapting the online education system in higher education	Journal of Applied Research in Higher Education	2020	Emerald	First Author,Corresponding Author	Impact Factor: 1.90000 Indexing: SCOPUS Article's Web Link: 10.1108/JARHE-08-2020-0278
The Role of National Rural Health Mission in Improving Quality of Rural Health	Vidyasagar University Journal of Economics (UGC CARE) Vol. XXIII,98-106	2020	Vidyasagar University, Department of Economics		Impact Factor: Indexing: Article's Web Link:
Assessing service quality in higher education: a study in Indian public universities	Shodh Sanchar Bulletin (UGC CARE), Vol. 10, No. 38, pp. 70-78,	2020	Shodh Sanchar Bulletin		Impact Factor: Indexing: Article's Web Link:
An Empirical Analysis on Image of Marketing for Promotion of Cultural Tourism Destinations: A Study from Select Destinations in West Bengal	TEST engineering & Management (SCOPUS) Vol. 83, Issue May – June 2020 pp.8613 – 8625	2020	TEST engineering & Management		Impact Factor: Indexing: Article's Web Link:
Corporate Social Responsibility and Its Overall Effects on Financial Performance: Empirical Evidence from Indian Companies	Journal of African Business, ABDC & SCOPUS, pp, 1-17,	2020	Routledge (Taylor and Francis)		Impact Factor: Indexing: Article's Web Link:
Behavioral intention of “digital natives” toward adapting the online education system in higher education	Journal of Applied Research in Higher Education, SCOPUS,	2020	Emerald		Impact Factor: Indexing: Article's Web Link:
AN EVALUATION OF SMES BEHAVIOUR TOWARDS GREEN COMPUTING PRACTICES AS SUSTAINABLE POLICY IN KOLKATA	International Journal of Research and Analytical Reviews (IJRAR), Volume 6, Issue 2,E-ISSN 2348-1269, P- ISSN 2349-5138 pp-187-199	2019	IJRAR		Impact Factor: Indexing: Article's Web Link:
Non-Performing Assets a Biggest Challenge in Banking Sector- a comparative Study between India and Bangladesh Banking Sector	Journal of Management Studies,Vol. 03, November 2017, issue 04, ISSN-2395-1656, pp 620-624	2017	ICTACT		Impact Factor: Indexing: Article's Web Link:
BUYING BEHAVIOUR OF YOUNG PLAYERS TOWARDS BRANDED SPORTS EQUIPMENTS IN KOLKATA	INTERCONTINENTAL JOURNAL OF MARKETING RESEARCH REVIEW;VOLUME 4, ISSUE 1, pp-1-11	2016	ICMRR		Impact Factor: Indexing: Article's Web Link:
Consumer Behavior Towards Green Marketing: An Empirical Study	International Journal of Multidisciplinary Research;Vol.4 (4);pp. 290-299)	2014	Zenith International Research & Academic Foundation (ZIRAF)		Impact Factor: Indexing: Article's Web Link:
Preference of location and factor associated with purchase of semi-durable product with special reference to Mat in West Bengal	International Journal of Engineering, Business and Enterprise Applications (IJEBEA),5(2), June-August, 2013, pp. 187-191.	2014	IJEBEA		Impact Factor: Indexing: Article's Web Link:
Preference of location and factor associated with purchase of semi-durable product with special reference to Mat in West Bengal	International Journal of Engineering, Business and Enterprise Applications (IJEBEA, 5(2), pp. 187-191)	2013	International Association of Scientific Innovation and Research (IASIR)		Impact Factor: Indexing: Article's Web Link:
“Corporate Sustainability in India: Issues and Challenges”	Pp.154-159, vol-02 issue-01,March, 2013,(ISSN No.: 2319-9059)	2013	Trade and global Business Perspective,Pezzottaite Journals.		Impact Factor: Indexing: Article's Web Link:
“Four P’s Compass model in new Paradigm of Marketing Mix ”	Pp.237-241,vol-02 issue-1,March 2013,(ISSN: 2279-0977)	2013	International journal of Applied Service Marketing Perspective,Pezzottaite Journals.		Impact Factor: Indexing: Article's Web Link:
“Kolkata Metro Railway and Customer Satisfaction: An Empirical Study”	Pp. 165-176,Vol.2, Issue 3, March 2012(ISSN: 2331-5780).	2012	Zenith International journal for Multidisciplinary Research,Zenith International Research & Academic Foundation (ZIRAF)		Impact Factor: Indexing: Article's Web Link:
“ Factors Influencing Rural and Urban Consumers Buying Behaviour- A Comparative Study on Mat in Hooghly District (W.B.)”	Pp.74-81, Vol.1, No.1, March 2012, (ISSN No.2277-6788)	2012	International Journal of Marketing , Financial Services & Management Research,Indian Research Journals, Haryana (India).		Impact Factor: Indexing: Article's Web Link:

National Publication

Title	Published in	Published on	Published by	Details
Determinants of Investment Decision in Residential Property - An Empirical Analysis: Evidence from Kolkata, India	Our Heritage Journal, Vol-68-Issue-1, pp 4882-4896	2020	Our Heritage Journal	Impact Factor: Indexing: Article's Web Link:
A Study on Online Shopping Behavior in Kolkata, West Bengal	Our Heritage Journal, Vol-68-Issue-1, pp 7738-7751	2020	Our Heritage Journal	Impact Factor: Indexing: Article's Web Link:
“Green Marketing, A New Paradigm –An Empirical Study of Indian Companies”	Pp. 107-115, Vol.1,No.4,December 2012 ( ISBN No.97881-924140-3-4)	2012	Department of Business Administration, (SIT) Siliguri in collaboration with School of Management Science, WBUT.	Impact Factor: Indexing: Article's Web Link:
“Rural Tourism and Its Affect on Rural Economic Development-Indian Perspective”	Pp.893-905,Vol.1,No.4, December.2012 (ISBN No.97881-924140-3-4)	2012	Department of Business Administration, (SIT) Siliguri in collaboration with School of Management Science, WBUT.	Impact Factor: Indexing: Article's Web Link:

Regional/Local Publication

Book Published

Title of the Book	Published by	Published on	Role	Details
Circular Economy and Engineering	Springer Nature Switzerland AG	2020	Chapter Contributor title "Nexus Between Sustainable Development and CSR—An Empirical Study on Indian Nationalized Banks”	Indexing: Link:
Competitive Strategies in Emerging Markets	McGraw Hill Education India	2018	Chapter Contributor title "Financial inclusion: An Emerging Financial Strategy for Banking Sector Reforms in India"	Indexing: Link:
Perspectives of Business and Finance: CSR & Make in India	Shriyanshi Prakashan	2017	Chapter Contributor title "? Sustainability of Traditional verses Social Media Advertising- A comparative Study"	Indexing: Link:
India’s Economic Development- Some Issues and Challenges	Kumud Publication	2016	Chapter Contributor title " Indian Service Sector: A new Paradigm of Economic Growth"	Indexing: Link:
Consumer Behaviour on Consumer Durables (A Case of Mat Industry)	LAMBERT Academic Publishing	2016	Sole Author	Indexing: Link:
Dynamic Evolution of Management Paradigm	Vidyasagar University	2016	Joint Editor	Indexing: Link:

Book Chapter Published

Chapter	Title of the Book	Published by	Published on	Role	Details
Does Virtual Reality Experience Affects Tourists Visit Intentions?	Emerging Horizons: Business and Society in the Post-Pandemic Era	CRC Press	Nov, 2024	First Author	Indexing: SCOPUS Link: https://doi.org/10.4324/9781003559962
Exploring Buying Intention and Brand Loyalty of Millennials and Gen Z Toward Sustainable Beauty and Personal Care Products Using a Green Mix Approach	Sustainability in Marketing Practice	Apple Academic Press	Aug, 2024	Corresponding Author	Indexing: SCOPUS Link: https://doi.org/10.1201/9781032668123
Bridging Realities: Understanding the Factors Influencing Visitor Satisfaction and Authentic Experiences in Virtual Tourism	International Working Conference on Transfer and Diffusion of IT	Springer Nature Switzerland	Dec, 2023	Co-Author	Indexing: SCOPUS Link: https://doi.org/10.1007/978-3-031-50204-0_14
Tourists' Harassment During Pilgrimage: A Case Study of TripAdvisor's Review for the Hindu Pilgrim Centers in India	Resilient and Sustainable Destinations After Disaster: Challenges and Strategies	Emerald Publishing Limited	Aug, 2023	Co-Author	Indexing: SCOPUS Link: https://doi.org/10.1108/978-1-80382-021-720231011
Effects of Gamified Learning on Academic Achievements: Does Gender Matter?	Digital Technologies for Smart Business, Economics and Education: Towards a Promising Future	Springer International Publishing	Jun, 2023	Corresponding Author	Indexing: SCOPUS Link: https://doi.org/10.1007/978-3-031-24101-7_13
Changing Role of Human Resource Management in the New Normal: A Post-Pandemic Paradigm Change	Human Resource Management in a Post-Epidemic Global Environment	Apple Academic Press	Feb, 2023	Corresponding Author	Indexing: SCOPUS Link: https://doi.org/10.1201/9781003314844
Investigating the Factors That Facilitate the Acceptability of Digital-Based Education among Students of Higher Education during COVID-19	Digital Innovation for Pandemics	Auerbach Publications	Dec, 2022	First Author,Corresponding Author	Indexing: SCOPUS Link: https://doi.org/10.1201/9781003328438
Gender Equality and Women Empowerment: South Asian Perspective	Environmental Sustainability, Growth Trajectory and Gender: Contemporary Issues of Developing Economies	Emerald Publishing Limited	Jun, 2022	First Author,Corresponding Author	Indexing: SCOPUS Link: https://doi.org/10.1108/978-1-80262-153-220221015
Factors involved in using plastic money in the Jangalmahal region of West Bengal: An empirical study	Green Production Engineering and Management	Woodhead Publishing, Elsevier	Jun, 2022	First Author,Corresponding Author	Indexing: SCOPUS Link: https://doi.org/10.1016/B978-0-12-821238-7.00004-X
Does priority sector lending affect profitability? An empirical study on Indian public sector banks	Green Production Engineering and Management	Woodhead Publishing, Elsevier	Jun, 2022	First Author,Corresponding Author	Indexing: SCOPUS Link: https://doi.org/10.1016/B978-0-12-821238-7.00008-7

Ph. D. Thesis Guidence

Ongoing / Submitted Ph. D. Thesis
Scholar Name	Thesis Title	Co Supervisor	Status	Date
Mr. Tamal Chatterjee	A study on Consumer Behaviour towards Retail Marketing		Ongoing

Awarded Ph. D. Thesis
Scholar Name	Thesis Title	Status	Date
Mr Arun Nayek	Impact of National Rural Health Mission on Quality of life- An Empirical Study in WestBengal	Awarded	2021
Ms. Payel Aich	EMPLOYEE SATISFACTION INDEX IN DELUXE HOTELS OF INDIA – A STUDY OF HRACC LISTED FIVE STAR HOTELS	Awarded	Jan, 2023
Md. Aminul Islam	Assessing the Service Quality in Higher Education: A Comparative Study in Indian and Bangladesh Universities	Awarded	Jan, 2022

Project Work

Ongoing Project Works
Project title	Worked as	Funding Agency	Amount in Rs.	Duration in years	Period Year to Year		Status
Investigation and Documentation of Unique Healing Practices among the Traditional Healers of India, with special reference to Vindhyachal Hills, and Deccan Plateau: A Longitudinal Study	Project Director	ICSSR	12500000	5 year	2024	2029 Exptd.	Ongoing
Will the Experience of COVID-19 Lockdown period bring about A paradigm Shift in the Teaching Learning Process in Higher Education in India? A Study Based on West Bengal	Co-Director	Indian Council of Social Science Research	200000	0 year and 6 months	2021	2021	Ongoing

Completed Project Works
Project title	Worked as	Funding Agency	Amount in Rs.	Duration in years	Period Year to Year		Status
Impact Assessment of PM Ujjwala Yojana in Selected Districts of West Bengal: A Study of Clean Cooking Fuel Usage, Socio- economic Upliftment and Health Improvement of BPL Households	Project Coordinator	ICSSR	1200000	0 year and 6 months	2023	2024	Completed

Association with Professional Bodies

Type of Professional Activity	Period
Life Member, All India Accounting Association (AIAA), Kolkata	2012
Life Member, International Business Studies Academia (IBSA), Durgapur	2012

Conference /Seminar/Workshop Attended/Organised

Conference /Seminar/Workshop Attended

Title of the Seminar/Conference/Workshop

Date

Role

Held at and Organiser

DEMSME 2021 Conference

2021

Paper Presenter

School of Business Administration in Karvina, Silesian University in Opava.

UGC Sponsored Refresher Course in Environmental Studies

2021

Participant

HRDC, University of Calcutta

ICESSER 1ST INTERNATIONAL CONGRESSON EMPIRICAL SOCIAL SCIENCES, ECONOMY, MANAGEMENT ANDEDUCATION RESEARCHES

2021

Paper Presenter

MAY 29 – 30 , 2021 ANKARA- TURKEY

Two Week Faculty Development Program on “Research Methodology”

2020

Participants

Jointly organized by Guru Angad Dev Teaching Learning Centre (A center of MHRD under PMMMNMTT) and IAA (South Bengal Branch)

International Faculty Development program on Digital learning with Multidisciplinary Approaches (DLMA)

2020

Participants

JSS Academy of Technical Education, Noida,

Conference /Seminar/Workshop Organised

Title of the Conference/Seminar/Workshop	Date	Role in the Event	Funding Agency
Recent Innovations in Managemnet, Accounting, Business and Entrepreneurship	2017	Organising Secretary	UGC & NABARD
Dynamic Evolution of Management Paradigm	2016	Joint Secretary, Organising Committee	University Grand Commission
Changing Dimensions of Management Practices in India, Department of Business Administration,Vidyasagar University, Midnapore, West Bengal on March 22-23, 2013	2013	Member of Organising Committee	UGC
Corporate Success, Sustainability and Social Consciousness –Recent Advances in Thoughts and Practices	2013	Member of Organising Committee	UGC

Awards

Award Name	Awarded By	Date
Best Faculty Award-2019	Indian Academic Researchers Association, Tiruchirappally, Tamilnadu	2019

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Last Activity : 21-12-2024

VIDYASAGAR UNIVERSITY FACULTY INFORMATION SYSTEM

VIDYASAGAR UNIVERSITY
FACULTY INFORMATION SYSTEM